17 August commemorate as the independence day for the Indonesian people that are celebrated through various activities both online and offline. All levels of society participated in celebrating this big day, including brands and companies. What can you do as a marketer to celebrate this day? You can create an independence day marketing campaign.
Basically, marketing campaign ideas are easy to implement as long as there is clear preparation. In order for the results of your marketing campaign to be effective, here are three things you should pay attention to when conducting a marketing campaign:
- Planning: You have to build a solid foundation by setting your goals, target market, and settling your strategy.
- Execution: You need to manage how many resources will be involved, create content, and assign stakeholders.
- Assessment: Analyse the results of your campaigns and collect feedback to measure success.
So, have you thought about what kind of independence day marketing campaign you are going to do? Or are you still looking for inspiration? Here are 7 Ideas for the 17 August marketing campaign that you can use as a reference.
1. Use Red and White for All Visual Content
Red and white are two crucial colors that you must use in a marketing campaign for the Independence Day edition. This is because red and white are symbols of the colors of the Indonesian flag. Red symbolizes courage and white symbolizes purity. Show your spirit of nationalism and patriotism by emphasizing it in your social media posts and email campaigns.
2. Use 17th August Hashtags and Patriotic Caption
You can use hashtags that are popular and relevant to Independence Day to expand your business on social media networks. You can also create and insert your own hashtags. For examples are #IndependenceDay, #17August, #MerahPutih, and #MerdekaInOca. Then write a caption with a patriotic writing style to show your spirit of independence and at the same time persuade customers to be interested in your marketing campaign.
3. Send a Themed Email News Letter and WhatsApp Blast
You can notify your loyal customers of upcoming celebrations by sending emails and WhatsApp Blast. What can you notify your customers? You can tell about August 17 promotions, special products for independence day, invitations to an event, or competition activities.
4. Get Involved with The Community
Marketing campaigns are not just about promotion and content, you need to join in celebrating independence day with your audience. How? You can create a competition activity to attract the attention of customers. There are many types of competitions that you can organize, for example, photo competitions with the theme of independence day on Instagram, online betel nut climbing competitions, photo capture competitions, TikTok video competitions, and so on. Don’t forget to prepare attractive prizes for the winners.
5. Reward Your Existing and Potential Customer
Surprise your customers with a free gift or include something special with the delivery. For example, red and white clothespins, independence day themed stickers, candy, or key chains.
6. Create 17th August Content in Social Media
Every special day is your chance to do something different with your marketing campaign. Create a special visualization of independence day on all your social media platforms to post on August 17th. Then you can use your product to celebrate independence day. For example, your product packaging uses red and white colors.
7. Offer Promotional Codes
Promoting is one of the standard practices that you can do as a business person. But you can give a series of more special promotions on independence day. For example, giving a 17% discount on all items, a 45% discount on a minimum purchase of IDR 500.000, a special price of IDR 77.000, discount vouchers, and so on. If you can’t offer a discount or lower the service price, you can offer a free shipping promotion instead. Remember that promotions on independence day must be bigger than your daily promotions.
So, are you ready to execute your marketing campaign and celebrate 17th August? If your ideas are ready, you might want to check OCA’s platform for sending Indonesian independence day from a channel like WhatsApp & Email.