One of the most important strategies for 17th August is creating an imperative email campaign. What kind of campaign is it? A marketing campaign is a planned action made to achieve a specific goal. For example, if you want to increase brand awareness, you can create a campaign to introduce your product to customers. But especially on important days, you can create a campaign that is tailored to the moment, such as the August 17 campaign.
You can create a creative 17 August campaign using email. Besides being easy, choosing email as a media campaign is also fairly cheap. Here are 7 creative campaigns that several brands in Indonesia are doing via email to generate sales during the moment of independence.
Gojek’s Diskon Merdeka Email Campaign
An attractive offer from Gojek Indonesia at this seventeenth year celebration is a massive discount of up to 77% on one of its features, GoMart. With the tag line “It’s faster to use GoMart”, Gojek Indonesia offers an easy way to shop without having to leave ,the house and at the same time it’s cheap because of the big discounts plus free shipping.
In addition to discount offers that are considered profitable, the visual appearance of the Gojek Indonesia campaign is also interesting and creative. Using a combination of red and white colors with animation of the areca climbing activity really represents the atmosphere of 17 August. No wonder customers will be interested in the campaigns offered by Gojek Indonesia.
RedDoorz‘s Special 17 August
A different campaign comes from RedDoorz. One of the lodging services in Indonesia uses a campaign strategy with an emotional approach. If other brands are competing to offer super big discounts and conducting competitions, RedDoorz displays the traditions of independence that are carried out in several regions.
In addition to providing new knowledge to customers, RedDoorz was able to touch the hearts of a number of customers whose traditions and regions were mentioned in the campaign. This will make customers curious and can even increase their desire to vacation and stay at the areas listed in the campaign.
Watson’s Merdeka Sale 77%
One of the most popular drugstore stores in Indonesia, Watsons offers cheap shopping to fulfill daily needs with a special promo “Merdeka Sale”. Watsons showing product displays such as cosmetics, toiletries, vitamins, and others at very low prices. This massive discount will certainly increase customer buying interest.
Uniqlo’s Independence Day Promo
Who doesn’t know Uniqlo?. This clothing brand originating from Japan is famous for its simple clothing designs but gives the impression of being comfortable when used. In this 17 August, Uniqlo offered a special Independence Day promo starting from Rp. 129,000.
With a red and white nuanced visual design, it shows the interpretation of independence day. Then don’t forget, Uniqlo displays the best clothing catalog with promos.
Cleverly, Uniqlo Indonesia added the duration of the promotion to create a sense of urgency from customers so as not to miss the promo so that customers would flock to buy products from Uniqlo.
Sociolla’s Mega Sale
For skincare and makeup lovers, you can definitely be surprised when you see the 17 August campaign from Sociolla. One of the companies that sell beauty products offers various independence day promos. From the various discounts offered, special prices starting from Rp. 17,000 to flash sales. Beauty lovers, especially women, will immediately click on the CTA.
The choice of pink and orange which is very girly gives a fresh impression in accordance with Sociolla’s color identity and also adds to the spirit of independence with red and white colors. Coupled with seventeen animations, namely three women holding red and white flags, it feels more exciting and still shows the brand identity of Sociolla itself.
Starbucks Special Reward
It’s not Starbucks if it doesn’t offer attractive promotions. For this 17 August campaign, Starbucks is offering a cashback promotion of IDR 17,000 according to the independence date, August 17. In addition, customers can also exchange special prizes for Independence Day. The prize is not mentioned, but this is what makes customers curious, right? No wonder Starbucks loyal customers will immediately click the CTA.
Rollover Reaction’s Special Price 77
In a campaign conducted by Rollover Reaction, they used GIFs to attract subscribers. The use of GIFs is not uncommon, but difficult to implement, which is what makes this email campaign brilliant. In addition, the GIF contains the tagline “SERBU 77RB” in which Rollover Reaction offers a special independence day price of IDR 77.000 for certain products. Then they insert a promotion duration that only lasts one day, it is not impossible that it will make customers rush to the Rollover Reaction website.