The big celebration of August 17 2022 has passed, but there are still many momentums for the big days in 2022 that you need to remember. What is so important for business people? You can take advantage of the momentum in the big days to increase sales. In formulating a marketing strategy, what you can do is carry out campaigns according to existing celebrations, provide promotions, launch new products or special products, and create activities that involve your customers, and others.
One of the most effective promotional strategies is to take an emotional approach. Of course, by taking advantage of the existing momentum, you can create a campaign or create a heart-touching storyline for advertising promotions. Examples of advertising promotions with an emotional approach that are often encountered are during Ramadan and Eid al-Fitr. Some brands display family-themed advertisements that can touch the audience and even shed tears.
So, here are the big days from September-December 2022 that you can use to increase your business sales.
National Customer Big Days (Harpelnas)
National Customer Day or Harpelnas is celebrated every 4 September. Reporting from kompas.com, the history of National Customer Day begins with the idea that was sparked by Handi Irwan, a businessman who came from Solo, Central Java during the government of Megawati Soekarnoputri in 2003. Usually, every September 4, a number of business people hold various kinds of discounts, and bonuses, distribute free gifts and create campaigns aimed at giving appreciation to customers. For example, OCA Indonesia posted content on social media on the 4th of September to appreciate customers. Now you can take advantage of this momentum by making special offers or promotions for your loyal customers.
National Batik Day
United Nations Educational, Scientific, and Cultural Organization (UNESCO) established Batik as a world cultural heritage originating from Indonesia on October 2nd, 2009, which was commemorated as National Batik Day. Not only are businesses engaged in fashion, but you can also provide special offers on Batik Day. You can create a campaign as a form of pride for Batik that represents Indonesian culture. You can also make conditional promotions. For example, a 30% discount for those who use Batik.
Youth Pledge Day
October 28 is commemorated as Youth Pledge Day to commemorate the struggle of Indonesian youth in achieving independence. On this day, various promos were presented to remember the spirit of the youth at that time. The following is an example of a 28% discount promotion for selected books organized by Gramedia Indonesia on Youth Pledge Day.
Hero’s Day
Not only commemorated ceremonially, Hero’s Day which falls on November 10 is also commemorated with campaigns and special promos such as discounts, rebates, free shipping, and so on. For example, the Hero’s Day promotion was presented by PT Kereta Api Indonesia by providing free train tickets for health workers, veterans, and teachers as a symbol of today’s heroes.
Father’s Day and Mother’s Day
Approaching the moment of the Father’s Day celebration which falls on November 12 and the Mother’s Day celebration on December 22, the demand for cakes, hampers, and flowers will increase. Now for those of you who have a business in this field, you can take advantage of it by providing special promotions for Father’s Day and Mother’s Day. But for those of you who have businesses in other fields, don’t worry, you can create a campaign with an emotional approach with the theme of father and mother to attract the attention of customers.
Teachers Day
To appreciate the dedication of teachers, every November 25 is celebrated with Teacher’s Day. For business people, you can offer special Teacher’s Day promotions, for example giving a 25% discount for teachers. You can also create campaigns and promotional advertisements with the theme of teacher dedication to the country and so on.
Human Rights Day
December 10 is celebrated as Human Rights Day to build solidarity and equality. On this date, you can create a campaign to commemorate Human Rights Day with the theme of togetherness or create product promotion advertisements related to human rights. This is intended to generate empathy from customers and increase brand awareness of your product.
National Online Shopping Day (Harbolnas)
Harbolnas is the day that customers and business people have been waiting for, from small businesses to marketplaces. The reason is that on December 12 or 12.12 there will be massive promotions on all online platforms offering discounts, flash sales, free shipping, special vouchers, cashback, giveaways, and others. For you, business people, don’t miss it and take advantage of this opportunity as best you can by providing interesting promos that can attract the attention of customers.
Christmas
Christmas and New Year’s holidays are filled with various promotional offers. Customers can buy items that have been on the wishlist for a long time, buy gifts for loved ones, or plan vacations with family. At this moment, customers will usually make larger transactions than usual. So for that, you as a business person can offer special Christmas discount promotions, create campaigns with the theme of Christmas atmosphere, launch special products such as gifts or hampers, and so on. Don’t forget to specify the duration of the promotion so that customers are more interested in buying.