Hi, we are OCA Indonesia, a young startup from Telkom. OCA (Omni Communication Assistant) provides omnichannel communication platforms and services.
Since when did Telkom have a startup called OCA Indonesia? OCA was started in 2016. OCA’s journey began with the challenge of making products that positively impact technological developments, and we succeeded—then testing whether OCA’s initial product was beneficial by looking for clients. Of course, we grew.
In 2018, I participated in the startup incubation, Amoeba from Telkom. There, OCA competed with many other startups, from product feasibility tests and market tests to participating in different challenges.
2019 is the first year that OCA is ready to be released into a company that competes in the market. This is where our journey begins as a company.
Rizki Prima Sakti, CEO
“It was unexpected that building OCA from the start would be this big, which only helped the internal team from Telkom in Jakarta Pusat until the third year of OCA. OCA has grown so fast over the past three years by helping many clients to digitize their communications via CPaaS. Moreover, in this third year, OCA has succeeded in becoming one of the exhibitors from CEA in Singapore. A proud achievement, from visitors to exhibitors. In the future, we hope OCA can grow even bigger into a CPaaS provider and help more clients overseas.”
Amelia Shaffira Arifin, COO
“It feels like just yesterday that the operations team consisted of only a few people. Now OCA has grown much more. Even right now, we have more than ten people on the operations team. We begin to explain one of OCA’s products to the clients, and now we have four products. The operations team also provides client urge and handles various complaints. The longer it is, the way we communicate with clients becomes easier. Even OCA can be available for up to 24 hours for our clients. We also want to thank all customers who have used OCA products for their business needs. We started with nothing, but today we have everything we dreamt of. Cheers for another year of OCA.”
Tiffany Krisnandya, CMO
“Proud to be part of OCA’s journey from the beginning, and now it’s OCA’s 3rd anniversary. I’m amazed by the incredible growth of OCA, especially how my team’s performance this year. As the CMO, I started to work with only two people, Egy and Aulia. But now, I am a CMO with 16 amazing coworkers. Before, it was only two or three meetings each week. Now, we’ve got five or more meetings with partners and clients each day. Also, this year, we are participating in international exhibitions for the first time as the first step in entering APAC’s market.”
Amanda Lailatul Fadhilah, CTO
“Hmm, the last two years have been a roller coaster but very amazing. In the last two years, OCA’s products have developed rapidly, starting with user experience and interface improvements, followed by the release of two-way communication, namely OCA interaction. To this day, it also has an OCA bot builder (OCA AI). Not only in terms of developing products, of course, in terms of OCA users or clients, it has also increased significantly from various sectors, both government, BUMN, and the private sector. This year too, OCA began to taste the expansion of sales to APAC. Besides that, from the Team’s point of view, OCA is also quite developed. There are more than 50 workers from less than ten workers.”
Ahmad Iswandi, VP Technical
“From Zero to Hero, perhaps is the right word to describe OCA at this time, starting from one product with the passion for bringing business closer to its customers with the slogan “One Click Away From Your Customer” that time, using
voice media via telephony channels and now developing into a wholistic CPaaS & SaaS communication platform. This achievement is thanks to teamwork in realizing OCA’s vision and mission, but the effort does not stop here. We still have much to improve to remain a business that puts the customer’s interests first.
For my development team, “you are a hero,” don’t be discouraged. Keep growing and being a fantastic behind-the-scenes team, “Let’s grow together…”
Aulia Eka Fitriani, VP Sales
“I joined OCA with one product until now. OCA has several products in the CPaaS field. We are very proud that we, OCA, can finally become one of Indonesia’s most trusted CPaaS providers. Successfully selling OCA products to various clients is an honor. However, we need to meet the weekly target by pitching to clients. Every time we reach our sales target, we are happy because, at the same time, we can help our clients fulfill their business communication needs.”
Egy Haekal Achmad, VP Marketing
“During the three years I’ve been here, OCA has helped me grow in many ways. Jumping from the Sales team to the Marketing team and being responsible for the team is not easy. However, OCA’s culture, environment, and people make me proud to be a part of OCA’s journey until now.“
Adjie Wijaya Kusuma, Senior Frontend Engineer
“OCA’s journey is extraordinary, and I was the one who saw it and was in it. I remember that day, there were 8-10 people in a small and comfortable room to work in, communication there was close, and we had to do a lot of things to make a product. But today, the things I mentioned are getting multiplied, many products and services have been run well, and the team working on it grows with time. It has been an awesome experience over three years of being a part of OCA.”
Mesakh, Lead UI/UX Designer
“I remember, in 2020, I joined OCA because I was interested in OCA Interaction. At that time, I believed that OCA Interaction could be developed into a product that is valuable and has a big impact. When I joined, OCA only had 1 product with a team of 20 members. OCA now has 4+ products and 60+ team members in just two years. And yes! OCA Interaction has now become the most popular product in OCA! It’s all thanks to the hard work of all the individuals in OCA.”
Naufal Rizky Pratama, Senior Delivery & Operation
“Over the past three years, the development has progressed from being unable to sit up to being able to run a marathon. We are still guessing where our target market is at the beginning of the year. The direction has been clear, and the market has even been looking for it.
None of this would have been possible without extraordinary teamwork. I was one of the teams involved and felt proud of the unique environment of the entire team.”
Anita Dwi Kusrini, Senior Customer Service
“2 years together with OCA, starting from OCA still at the bottom where there is not much about the product until now, OCA has become more advanced and developed rapidly as the product has various versions that are increasingly sophisticated with the Communications Platform as a Service (CPaaS). The CPaaS platform allows companies to enhance communication capabilities instantly. Channels that can be used include SMS, WhatsApp, IVR, Email, and so on.✨.”
Darin Afaf Rafinda, Head of Finance & Accounting
“It is undeniable that taking care of OCA’s finances is challenging because OCA has grown more than before in terms of income and others. However, for several years working until OCA turned three, it was like I found a second family. Very grateful to be a part of OCA. The entire OCA team is also very supportive. The environment supports me always to grow and, of course, good teamwork.“
Jessica Sophia Alussy, Lead Brand Communication & Partnership
“Being part of the marketing team is super fun. As a partner, I can introduce OCA and its products and open new networking with various people. I even introduced OCA to overseas clients through the CEA exhibition in Singapore. Overall, being part of a partnership at OCA is quite challenging. Hopefully, after three years, OCA can have more clients.“
